Wave The Agency

Wave The Agency

Wave The Agency

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Creator Forward

Shaping the next generation of creators with influence

We are a London based talent management firm helping creators grow beyond the algorithm through traditional talent support, long-term brand partnerships with co-created IP and shared ownership.

Discovery

Growth

Ownership

Strategy

Impact

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WHO WE ARE

We partner with creators to build assets, not just ads. And position brands with creators for campaign success.

From contract to campaign, we handle every detail and manage the full commercial process from first conversation to final delivery.

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brand partnerships

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brands served

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creator retention rate

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How We Work

We sit at the intersection of talent management, brand strategy and venture building.

Creator First

Creators bring the vision & community. We bring the strategy and structure.

We provide strategic management, deal flow and day-to-day support so creators can focus on the work, not the admin.

Creator First

Creators bring the vision & community. We bring the strategy and structure.

We provide strategic management, deal flow and day-to-day support so creators can focus on the work, not the admin.

Brand Aligned

The right creator for the right campaign — every time.

Every creator on our roster is vetted for brand alignment, audience trust and commercial professionalism.

Brand Aligned

The right creator for the right campaign — every time.

Every creator on our roster is vetted for brand alignment, audience trust and commercial professionalism.

Built for longevity

Trends change. Algorithms fluctuate.

We help talent build careers and brands build partnerships that survive both.

Built for longevity

Trends change. Algorithms fluctuate.

We help talent build careers and brands build partnerships that survive both.

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What We Offer

Everything a talent needs. Everything brands want.

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Talent Management

Hands-on support for creators’ careers—covering business operations, strategy and growth. We manage negotiations, outreach and ongoing support for creators.

Talent Management

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Brand Partnerships & Campaign Delivery

Matching creators with brands for authentic audience engagement and strong client results. We handle planning through to launch, ensuring seamless execution and real performance.

Brand Partnerships & Campaign Delivery

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Contract Negotiation & Commercial Strategy

We negotiate agreements on sponsorships, licensing and rights with the creator's best interests in mind. We prioritise equitable pay, legal safeguards and deal structures built for ongoing income stability.

Contract Negotiation & Commercial Strategy

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Creator Business Development

Expanding creators’ revenue beyond one-off sponsorships. We pursue joint ventures, merchandise lines, content formats and opportunities that fuel career expansion.

Creator Business Development

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Talent Management

Hands-on support for creators’ careers—covering business operations, strategy and growth. We manage negotiations, outreach and ongoing support for creators.

Talent Management

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Brand Partnerships & Campaign Delivery

Matching creators with brands for authentic audience engagement and strong client results. We handle planning through to launch, ensuring seamless execution and real performance.

Brand Partnerships & Campaign Delivery

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Contract Negotiation & Commercial Strategy

We negotiate agreements on sponsorships, licensing and rights with the creator's best interests in mind. We prioritise equitable pay, legal safeguards and deal structures built for ongoing income stability.

Contract Negotiation & Commercial Strategy

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Creator Business Development

Expanding creators’ revenue beyond one-off sponsorships. We pursue joint ventures, merchandise lines, content formats and opportunities that fuel career expansion.

Creator Business Development
Built for impact. Backed by infrastructure.

Whether you're a creator building your career or a brand looking for your next partnership — every service we offer is designed around one thing: results that matter

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The creator journey

At Wave, we believe every creator moves through distinct stages of their creator journey. We built our framework around that — so no matter where you are in your journey, we know how to help.

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Discovery & Growth
Discovery & Growth

First deal to full pipeline.

We support creators in building their foundation — securing the right campaigns, negotiating fair contracts and establishing the practices that turn a growing audience into a sustainable income.

First deal to full pipeline.

We support creators in building their foundation — securing the right campaigns, negotiating fair contracts and establishing the practices that turn a growing audience into a sustainable income.

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Asset Building
Asset Building

Building beyond the feed.

As a creator's influence grows, so does the opportunity to build beyond it. We support the development of proprietary products, memberships and other revenue streams that allow creators to build intellectual property and scalable income independent of their feed.

Building beyond the feed.

As a creator's influence grows, so does the opportunity to build beyond it. We support the development of proprietary products, memberships and other revenue streams that allow creators to build intellectual property and scalable income independent of their feed.

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Evolution
Evolution

From creator to founder.

For creators ready to transcend the creator economy, we provide strategic guidance through brand launches, industry transitions, and advisory or investment roles.

From creator to founder.

For creators ready to transcend the creator economy, we provide strategic guidance through brand launches, industry transitions, and advisory or investment roles.

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Beyond the agency

Creators deserve more protection. Brands deserve more transparency. So we built Pact.

The platform managing the full lifecycle of creator-brand partnerships.

Pact handles contracts secure payments and campaign management — so every partnership is transparent, protected and professionally managed from brief to final execution.

Join The Waitlist

Join The Waitlist

PACT

One platform. The full lifecycle.

Pact manages every stage of a creator-brand partnership — from initial offer through to final payout.

PACT

One platform. The full lifecycle.

Pact manages every stage of a creator-brand partnership — from initial offer through to final payout.

PACT BRIEF

Streamlined brand campaign management. No account needed.

Say goodbye to Google Drive links, file transfers and email back and forth. We've simplified the process.

PACT BRIEF

Streamlined brand campaign management. No account needed.

Say goodbye to Google Drive links, file transfers and email back and forth. We've simplified the process.

PACT CONSULT

Expert guidance for creators navigating brand deal negotiations independently.

For self-managed creators who need expert guidance when the details matter.

PACT CONSULT

Expert guidance for creators navigating brand deal negotiations independently.

For self-managed creators who need expert guidance when the details matter.

Trusted by brands who understand influence

Trusted Partner

Collaborative Approach

Lasting Value

We partner with brands that recognise the value of the right talent campaign. Our roster spans lifestyle, fashion, tech, finance, beauty and beyond. Every campaign we facilitate is built on genuine alignment — the kind that audiences trust and brands can measure. If this resonates with how you approach influencer marketing, we'd welcome the opportunity to work together.

Work With Us

Work With Us

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Our Experts

Small by design.
Effective by nature.

Shanice Sawopa

Founder & Head of Talent

London

Shanice leads the agency with years of experience in commercial strategy and talent management. She specialises in creator development and brand partnerships, and is widely recognised for her instinct for identifying and nurturing talent ahead of the curve.

Shanice Sawopa

Founder & Head of Talent

London

Shanice leads the agency with years of experience in commercial strategy and talent management. She specialises in creator development and brand partnerships, and is widely recognised for her instinct for identifying and nurturing talent ahead of the curve.

Cleo AI

Head of Operations

London

Powered by AI, Cleo manages research, workflow, content, and communications behind the scenes to ensure operational efficiency across creator–brand partnerships. By supporting the agency’s operational infrastructure, Cleo allows the team to focus on strategy, talent, and execution.

Cleo AI

Head of Operations

London

Powered by AI, Cleo manages research, workflow, content, and communications behind the scenes to ensure operational efficiency across creator–brand partnerships. By supporting the agency’s operational infrastructure, Cleo allows the team to focus on strategy, talent, and execution.

Help Center

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frequently asked questions

Everything you need to know before reaching out.


What services do you offer?

We offer full-service talent management, brand partnership facilitation, contract negotiation and creator business development. For creators ready to build beyond brand deals, we also support the development of owned revenue streams and long-term commercial ventures.

What makes Wave different from other agencies?

Most agencies focus on securing the next brand deal. We focus on building careers. Through our proprietary Creator Career Framework, we understand exactly where each creator is in their journey and what they need to grow — not just commercially, but long term.

What is Pact and how does it work?

Pact is Wave's creator-brand partnership platform — handling contracts, secure payments and automated creator payouts in one place. It's designed to make every partnership transparent, protected and professionally managed.

Do you work with emerging creators?

Yes. We work with creators at every stage of their journey — from emerging talent finding their footing to established creators looking to scale. If you have something worth building, we want to hear from you.

Do you work with international brands?

Our base is London but our network is global. We work with brands and creators across the UK, Europe, U.S and beyond.

How do brands partner with Wave?

Simply get in touch via our contact form and tell us a little about your brand. We'll take it from there.

What services do you offer?

We offer full-service talent management, brand partnership facilitation, contract negotiation and creator business development. For creators ready to build beyond brand deals, we also support the development of owned revenue streams and long-term commercial ventures.

What makes Wave different from other agencies?

Most agencies focus on securing the next brand deal. We focus on building careers. Through our proprietary Creator Career Framework, we understand exactly where each creator is in their journey and what they need to grow — not just commercially, but long term.

What is Pact and how does it work?

Pact is Wave's creator-brand partnership platform — handling contracts, secure payments and automated creator payouts in one place. It's designed to make every partnership transparent, protected and professionally managed.

Do you work with emerging creators?

Yes. We work with creators at every stage of their journey — from emerging talent finding their footing to established creators looking to scale. If you have something worth building, we want to hear from you.

Do you work with international brands?

Our base is London but our network is global. We work with brands and creators across the UK, Europe, U.S and beyond.

How do brands partner with Wave?

Simply get in touch via our contact form and tell us a little about your brand. We'll take it from there.

Let's talk.

Let's talk.

Whether you're a brand looking for the right creator or a talent ready to take the next step — get in touch and we'll get back to you within 48 hours.

Whether you're a brand looking for the right creator or a talent ready to take the next step — get in touch and we'll get back to you within 48 hours.